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國(guó)風(fēng)咖啡品牌全案設(shè)計(jì)-藍(lán)岸咖啡Blue Share Coffee

發(fā)布時(shí)間:

2024-09-28

案例標(biāo)簽:

平面/品牌/LOGO Logo設(shè)計(jì) 咖啡logo

服務(wù)細(xì)目:

項(xiàng)目簡(jiǎn)介:

藍(lán)岸咖啡 blue share coffee 當(dāng)代年輕人對(duì)國(guó)風(fēng)文化的愛(ài)戴，也從側(cè)面證明民族自信心的崛起。一直想要?jiǎng)?chuàng)作一個(gè)新中式的品牌，這次剛好品牌有這個(gè)創(chuàng)作基因，是個(gè)機(jī)會(huì)，便有了這次的視覺(jué)。一個(gè)新中式的咖啡品牌。以藍(lán)色的岸字作為主視覺(jué)，值得一提的是在創(chuàng)作過(guò)程中岸的這一偶然落點(diǎn)，自成島嶼。 slogan“既上岸，何憂(yōu)遠(yuǎn)”，其實(shí)有引用曾國(guó)藩的“未來(lái)不迎，當(dāng)時(shí)不雜”的心境。品牌標(biāo)志字是小楷再模仿海岸浸蝕做了暈染。再作詩(shī)詞以草書(shū)形式作為輔助圖形，形成獨(dú)有的視覺(jué)。 - 城市即便再喧囂望諸君亦也能找到屬于自己的孤島 The contemporary young people's love for Chinese culture also indirectly proves the rise of national confidence. I have always wanted to create a new Chinese style brand, and this time it was just an opportunity. A new Chinese coffee brand. Using the blue shore character as the main visual element, it is worth mentioning that during the creative process, the accidental landing of the shore formed its own island. Slogan's statement "Since we have landed, why worry about the distance?" actually refers to Zeng Guofan's mood of "not welcoming the future, not being mixed at that time.". The brand logo is printed in small regular script and then imitated by coastal erosion to create a halo dye. Furt